When planning a strategy, it’s good to know which of your products are the most popular and then base most communication and sales plans on those. For example, you can: ensuring a well-distributed supply; plan marketing using only these products. different scenarios. As a result, you will have understood that 20% of your efforts will…
Day: March 22, 2023
This Pareto principle can be applied to
How much time would you spend developing your company’s marketing strategy? Link between the Pareto principle and marketing strategy If we talk about strategies, then correct planning and redistribution of work are the first steps towards effective and productive marketing activities (and not only). First of all, the Pareto principle, the 80/20 , was created…
What the connection is between the Pareto principle and
SEO trends 2022 Our advice What is certain is that if you follow these trends, you should continue to see your website progress by achieving ever more promising results. Remember that your SEO strategy should focus on user experience and customer satisfaction , all with quality content. SEO TOOLKIT The essential SEO tools of a…
Content marketing has become a must for companies
How to create an effective content marketing funnel ? Download the guide Previous All items Following To discover on our blog See all posts 3 LinkedIn mistakes to avoid 3 mistakes to avoid on your LinkedIn posts Say no to mistakes on LinkedIn when writing posts!… Read more GA4. Automatic migration of your data or…
Understanding the path to purchase of your future
Compose emails to your customers or prospects in order to support them and help them project themselves into a common future. 6. Understand and retain your customers customers is essential to achieving your goals. This will allow you to improve the personalization of messages and help you improve your customer loyalty. Customer loyalty is too…
Take and give news to your readers
So avoid irrelevant or uninteresting news. 4. Stay transparent Dare to communicate also on new initiatives that you have chosen to take or simply difficulties that you may encounter. Readers are always fond of this kind of information and will be grateful to you for such transparency. (It’s their little curious side…) 5. Help your…
The Google indexing of your site is crucial for your
Not retrieve data from your site. AT Internet is a French alternative to Google Analytics. He, too, does not use your site data for commercial purposes and is therefore GDPR compliant. This tool is a very complete alternative and offers a large number of tools for analyzing audiences and the behavior of Internet users. But…
These are the tool’s only income since it does
To get to your site. You can also find out which countries the Internet users who visited your page are from. Simple Analytics is also paid but it is completely transparent with its users and your data is encrypted. Abla Analytics One of the French alternatives to Google Analytics is Abla Analytics.Designed to respect the…
Here are 6 alternatives to Google Analytics that could be
The data collected by the tool would be sent to servers in the United States. But this exploitation of European data by Google is deemed illegal by the CNIL. But if it is the Austrian authorities who are the first to have denounced this operation, the situation is likely to evolve throughout Europe. Which means…
Content marketing has become a must for
Remember to formulate your argument in terms of the benefits the content will bring to your superior/customers/partners: Explain in detail how content marketing and strategy works with adequate metaphors. Showcase examples of content from various companies, not to mention the results they have achieved through these campaigns. You can also rely on case studies and…
Find that figure for your own organic traffic and compare it
Explain what the investment in content marketing will produce To continue to convince your interlocutor, you must describe what the company will obtain thanks to this investment. For example, show that your content creation will focus on high performing keywords (low competition, high search volume). Suppose you reach at least the third position in the…
Here is the formula you need to follow to make this
Gather facts (case studies, examples, statistics, etc.) This will convince interested people of the impact and potential of content marketing. Show them the numbers, don’t talk about the potential, be concrete. You can research and gather examples of individuals or companies who have successfully improved their brand success through content marketing. Case studies are also…