Google Web Stories is a tool that offers brands a way to engage their public in an immersive, personalized, and interactive way with the magic of the stories format.
But we saw that AMP was fading away due to some Google decisions. It was no longer necessary to have AMP to get better site performance and better rankings in search results.
Many website creators and publishers thought that AMP was a way for Google to further monopolize the internet, thereat, Google created its own product without binding it to other tools as AMP does.
Google is trying to make more people
The question is: “Is Google Web Stories taking the place of AMP?”
Going through the guide
Create your first web story”, the first thing that you can see is that either you’ll need a developer or the knowledge needed to implement it. The advertising options seem very customizable and easy to implement on a third-party platform with an ad server like Google Ad Manager.
Now, looking at Google Web Stories, the objective of this new solution seems to be pretty much the same, but emphasizes the ownership of the stories. It allows complete control of the story format with the capability of customizing to mobile and web platforms.
