How much time would you spend developing your company’s marketing strategy? Link between the Pareto principle and marketing strategy If we talk about strategies, then correct planning and redistribution of work are the first steps towards effective and productive marketing activities (and not only). First of all, the Pareto principle, the 80/20 , was created by the Italian economist Vilfredo Pareto in the 19th century. This is why this principle is often called the Pareto principle. Academician Pareto discovered that 80% of Italian land belongs to only 20% of the country’s population.
Also Pareto took the study further by observing that
The pea pods in his garden contained 80% peas. There is actually an 80:20 principle between consequences and their Oman Email List causes. The relationship between the Pareto principle and the marketing strategy is therefore based on this 80/20 principle. This is a constant that can be applied in different business sectors. GUIDE How to create an effective content marketing funnel ? Download the guide Are you also starting to notice similarities in your work? You might notice similar trends in your marketing and sales results. In the world of marketing, the Pareto principle has many applications.
For example of your sales come from of your marketing messages
Of your profits come from 20% of your customers; of Google visits come from 20% of your keywords. Of course, many Hong Kong lead other applications and regularities can help define where it pays to pay attention to your company’s marketing development strategy. After all, the strategy is also worth approaching from the 80/20 principle. How ? We have summarized it as follows: of the work on the strategy produces 80% of the results; effort in content creation leads to success; of the causes lead to 80% of the consequences.