Define the main objective of your Landing page 1 landing page objective. This is the rule to remember to build a landing page the right way. Here we are very clearly talking about conversion goals . They can vary according to several criteria: your persona, your strategy and the stage of the conversion funnel in this landing page will be positioned. Here are some ideas for possible conversion goals : Submit a downloadable resource Collect data (email addresses or other contact details of your visitors) Get registrations for an event or .
Webinar Selling a premium product or service, etc
Get a quote request Etc. There are an infinite number of goals, it’s all about keeping your inbound marketing strategy on track . 2- 5 fundamentals Tuvalu Email List to integrate into your landing page A catchy headline to grab attention Often overlooked, it is one of the most important elements to keep your visitors on the page and encourage them to read, to discover more about the offer. Otherwise, they leave your landing page. To succeed in finding a powerful title , ask yourself the right questions: how is your offer defined? How does it meet a need? Forget any superfluous.
Word and go to the essential to be as concise as possible
You must, in a few words, describe the main function of your product or service (or its benefit). Similarly, if you offer a downloadable Hong Kong lead resource such as a guide, describe the primary benefit of owning it. Our tip : consider placing the value first with an action verb , for example. This is called my “Front-loaded Headlines” method. A clear and concise summary of the offer At this level, you must meet the needs of your persona . All using short sentences, highlighting the benefits of what you offer. The ideal is to list these different advantages in the form of bullet points . More readable and concise.