If your business is not visible on the right channel, then it is depriving itself of approximately 60% of potential customers ! You must therefore take into consideration the fact that the consumer uses different channels to make purchases. But you must also be present at the different stages of this journey , thanks to a cross-channel strategy. necessary in your digital marketing strategy. SPECIAL BUYER PERSONA TOOLBOX The complete kit to create your marketing personas Download Choose the strategic priority for your business Everything will depend on your needs and especially on your digital marketing objectives.
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Everything will depend on the objectives set. From the moment that Internet users carry out searches in search Kiribati Email List engines, your digital presence is more than recommended . Also, know that depending on your budget, everything is possible. It is not necessary to have a big budget to do digital and especially to stand out in times of crisis . The advantage of digital marketing is that you can choose your objectives : Attract : via an acquisition strategy or a lead generation strategy.
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Convert : you want to turn your traffic into value Build loyalty : you want to extend this value and maintain a lasting Hong Kong lead relationship To better understand each of these steps, we suggest you download our guide to get your inbound marketing strategy off to a good start . It covers these 4 strategic phases in detail. Capitalize on your notoriety thanks to digital marketing While not a one-size-fits-all solution, emphasizing a branding strategy at this time is probably the most relevant. For what ? Because by choosing to work on the notoriety of your company or your brand, you are establishing a profitable capitalization tactic over the longer term .