What is the purpose of meta descriptions. For SEOs, the primary objective of the meta description is not to fill the description with keywords but rather to optimize it to convince the user to click on the organic results rather than on those of his competitor (we we’re talking more about CTR optimization here than SEO optimization as a whole). Meta descriptions are an opportunity to persuade the user in less than 160 words to click on their result rather than the competition’s. Be careful, however, not to “sell an idea” to the Internet user through the meta description in order to avoid any return to the SERPs immediately after clicking on the link (bounce rate ).
This technique, nicknamed “pogosticking
Is penalized by Google because this type of behavior can signal to Google that the page is disappointing for the Grenada Email List visitor. What does a meta description look like on Google. This is what a meta description usually looks like in Google: Meta-description in desktop format (computer). Balise meta description desktop Meta-description in mobile format (smartphone).Balise meta description mobile Meta-description: how many characters. What is the optimal length. Although Google does not officially recommend an optimal size for this tag, the world’s most popular search engine has historically suggested a maximum length of 155 characters .
The meta description should be designed in a
Way that entices users to click through , but it shouldn’t be too long or risk being cropped by search engines. How to Hong Kong lead write a solid meta description? The meta description is an essential part of SEO. Indeed, it is this brief description that appears under the name of your website in search results. It is therefore important to ensure good and attractive. Writing so that users can easily click on your link. Here are some suggestions for writing a good meta description. Be unique for each web page. Google doesn’t like duplicate content or pages that are too similar from page to page. The recommendation is the same for the meta description.
