While this might have worked in the past, it’s not an effective form of content distribution in today’s world where people mainly get their news and ads on social media, local Google ads and even YouTube. To improve your content distribution strategy, you’ll need to start investing in new forms of advertising that align with the way customers consume media today.
Examine your strategy, and see if you’re already using some of these content distribution channels. For instance, you might already have a social media page that has limited posts. Understanding what you have first can help you create a strategy that minimizes your efforts and gets the most out of each tactic.
Content distribution is only a single part of your marketing strategy
To know how your content is performing and what your audience thinks, you’ll need to invest in data analytics to measure key performance indicators or KPIs.
For instance, let’s say you already have call lists for sale an auto repair website and see lots of customers coming in for an oil change. Are these customers coming in because they saw your website, or was it because of the content you distributed on social media?
To find out, you’ll need to track the number of visits your website gets from each platform, as well as its performance in search engine results pages (SERPs).
Using data analytics for content marketing can help you understand which strategies are working and which ones might need to be changed in order for your content distribution strategy to be effective.
Create Goals for Your Strategy
How many new customers are you hoping to acquire?
Answering these questions will help you create a plan of action that works best for your business.
Think about short- and long-term goals. For instance, if you have a hair salon, a short-term goal might be gaining more followers on Instagram, while a long-term goal might be increasing the number of customers who come in for a cut.
Having realistic goals will help you Hong Kong Lead better understand a timeline for setting goals and KPIs. If your goal is to bring in more customers, you might want to measure how many people visit your Instagram and then later pay for a cut.
You might want to measure different social media shares and if these shares lead to more customers or website visits.
