Many non-specialists are not familiar enough with this type of method. They know enough to try a strategy that often turns out to be unsuccessful.
This research phase benefits from being simplified and is perceived by many SEO beginners as complex.
SEO keyword research is about finding the words and phrases that Internet users use when searching for information. It is also about determining the relative search volume for these expressions, as well as the level of competition. Keyword research is not a single step or action, but rather a process in which all steps are related. For more information, check out the complete guide to SEO keyword research .
This article is a continuation of the guide, the goal here is to address the phase of analyzing and cleaning the keyword list based on four aspects: the message you want to convey, the user’s search intent , the perceived goal of the search engine and SEO competition .
The 4 effective techniques that influence the choice of your SEO keywords
As mentioned above, you need to focus on 4 techniques to make the right choice of keywords in SEO . It is certain that if you neglect any of these aspects, your keyword strategy will not be relevant!
Illustrative image of the 4 Telemarketing Insurance Leads stages of choosing SEO keywords
1. Choose the keywords that represent you
Your choice of words should be representative of your company and the message you want to convey . So, you are looking for relevant terms that will blend seamlessly into your website. To achieve this, you will first brainstorm and write down all the keywords related to your field. Be careful not to include overly technical vocabulary, unless you are targeting B2B in a very specific field.
Once you have done this work, you can start grouping all these keywords in an Excel file. This will be the main basis of your website structure. Based on this document, you will be able to define the different keyword groupings to ensure that you deal with all the semantics related to the topics you address.
2. Choose keywords that respond to your customers’ search intentions
Secondly, you need to understand your Hong Kong Lead target customer and imagine what relevant keywords will respond to their search terms . To achieve this, get inspired by the vocabulary they use when they communicate with you. In this way, you will satisfy their search intentions, which will bring you qualified traffic. I remind you that this is a fundamental aspect of your SEO strategy .
