marketing automation and nurturing strategies by offering other similar content Continue to qualify a prospect and make him progress through his different phases of maturity Optimize your time and the productivity of your business. Examples of lead magnets that work To illustrate what we have just discussed so far, here are examples of lead magnets that have the merit of working rather well (having tested them!). To better classify them, we have listed them according to the stages of the funnel: awareness, consideration and decision .
Some lead magnets may be relevant for multiple stages at once
It will depend on your strategy. Awareness The checklist Rather simple to produce, the checklist is the lead magnet par excellence that is found Togo Email List quite often and in many sectors of activity. It allows, among other things, to offer: A to-do-list so you don’t forget anything A list of checkpoints to check, avoid making mistakes, etc. A list of good practices / good advice to apply At the end, your prospect knows better where he stands even if the idea for you is to raise the pain points he has not thought of so that he approaches your advice. Infographics Ideal for illustrating and diagramming content that can be monotonous to read.
It is particularly recommended for visual memorization
Which can be more effective than purely editorial content. Finally, it is easily shareable, and therefore taken up on different sites (ideal for backlinks). Toolbox Hong Kong lead Offering tools to help your prospects become more efficient is often the goal of the promise. Indeed, there are a plethora of tools and applications today in all areas of activity. Having to find the one that best meets our needs can be a headache and take time. With the toolbox, you offer your prospects to simplify a task for them. Quiz The quiz is the attractive lead magnet. It should not be too long and remain “fun”. it allows you to better understand the level of maturity of prospect . To identify hot leads and thus direct them to the right segment. Template, template Again,