That is to say, the good sequence and the fluidity of the actions to be carried out for your prospects. For your tunnel step to generate qualified leads, you must offer a very clear Call-to-Action , which leads to a Landing page on which there is a simple, fluid and concise form that the visitor will be able to easily fill out to become a lead. and thus land on a thank you page. Work on your lead magnets The types of content that convert easily during this phase, which we mentioned above, must be developed with relevance in order to bring real added value to your prospects. Consider your Buyer Persona carefully.
Be present on social networks Like every stage of
The content marketing funnel, you need to stay active on social media and don’t be shy about sharing your premium Sierra Leone Email List content . This is why Social Media campaigns on Facebook Ads , Instagram or LinkedIn. Ad are again recommended in this second phase of the content marketing funnel. Measure your results Even if it seems secondary to you, monitoring. Your results is important to succeed in this decisive phase.
The best indicators are the conversion rate and the number of
Leads obtained to show you the effectiveness of your work. In short The middle of the funnel is about providing Hong Kong lead enough value that your site visitors are ready to learn more about you and what you offer. Your goal then is to establish a deeper relationship with them. Interest, consideration, and intent are the main things this middle stage of the content marketing funnel focuses on. To close this series of articles on the 3 stages of the content marketing funnel . We invite you to a final article dedicated to the bottom of the funnel. A content marketing funnel is a system that helps your brand attract potential. Customers and guide them through their journey from first interaction to conversion into a paying customer.