Most marked differences Sparse emails VS customizable campaigns In general, sending a marketing email means sending a single message at a time to a specific segment of your contact list. To send another email, you must recreate the same process, and so on. To give you a simple and common example, this is the case of sending the newsletter . The marketing automation solution will be more “all-in-one” with much more advanced data that will allow you to better qualify your leads and design and trigger more personalized and regular messages .
Even if the market is evolving at this level and emailing solutions are
Gradually integrating automation options, this is more like autoresponder systems than real marketing automation Palau Email List tools. Moreover, these solutions continue to meet their limits which clearly mark the difference between these 2 techniques that we discover below. Tracking One of the first differences that you will quickly discover is the concept of tracking (or follow-up) that takes place after sending your email. With email marketing (or emailing), you can simply collect distribution rates, click rates, open rates, unsubscribe rates. You follow the statistics related to the engagement on your website thanks to the Google Analytics tool. will not get follow-up by prospect.
With a marketing automation solution, you then have the
Possibility of following the course of a prospect in its continuity . In addition to collecting data about the email Hong Kong lead campaign in question, you follow its entire journey: has it visited other pages, has it clicked on a Call-to-Action or downloaded a premium resource. Valuable information to improve and personalize the rest of your campaigns. lead scoring lead profiling From static contact list to lead profiling and lead scoring . When you do email marketing, you will create mailing lists. They are not scalable and remain as is. Only the unsubscribed from your last emailing will no longer appear, or the new imported contacts will be part of it.