This strategy could potentially increase the reach of your content , and media, when properly optimized, could be used in Google’s SERPs. And don’t forget to add image alt tags (descriptions of the images you use throughout your copy). With Google’s image search on the rise , you should capitalize on this trend by adding short but clear descriptions for your visuals. Include CTAs (calls to action) SEO copywriting has a clear goal: to drive users further along the customer journey . This is where calls to action come in handy. Remember we mentioned search intent.
If users access copy produced for informational purposes
Include a CTA that will direct them to another page that targets keywords with navigational intent, and so on. From a Scotland Email List copywriting perspective, this will improve your copy conversion rate and your content ROI. From an SEO perspective, this can improve page views, reduce bounce rate, and send positive engagement signals to Google. Our tip Include multiple CTAs in your content , as readers might not read the entire page. Add a CTA after a few opening paragraphs, another somewhere in the middle of your page, and another at the very end.
When you include a link from your copy to an internal or
External page, you’re simply following Google’s philosophy that “there’s always more information out there.” But Hong Kong lead why would you chase people off your page with internal and external links? By linking to external content, you can build trust around your content. Whenever you include statistics or want to back up a claim you’re making, a link to an authoritative source can back up your point. By linking to internal content, you can guide users through their customer journey and direct them to pages that convert . You can also link to other content that expands on the idea you’re addressing. This will show that you are a valuable source of quality content. which will entice the reader to spend more time on your site.