Consumer mobility, media consumption habits, and budgets. Given the changing situation, companies need to adapt their upcoming SEO campaigns to strategically reduce risk . Consumers and businesses are turning to search engines. This is what we invite you to discover together in the continuation of our theme “knowing how to seize the opportunities of the moment and stay active”. SEO campaign tips in times of crisis In a survey dating from the first wave of this health crisis, one in three consumers indicated that the appearance of the coronavirus had already changed their purchasing behavior. 47.2% of US Internet users surveyed last March said they currently avoid malls and malls.
Some promotion channels, such as Paid Search or PPC
Decrease again. Google Adword lost 7% of their impressions between January 13, 2020 and March 9, 2020. Natural Liberia Email List referencing, on the other hand, is experiencing a sharp increase : some brands have seen their visibility in organic searches increase by more than 300% between January 19, 2020 and March 19, 2020. With these changes, SEO and content marketing professionals have had the opportunity to increase their impact , creating content that drives conversions in the short term and builds their brand in the long term .
And this dynamic continues and is destined to continue
Marketers are already changing their strategies and investing more in SEO. According to Google Trends, the Hong Kong lead search term “SEO” and related terms have seen a spike in interest in the United States since February 2020. seo campaigns SEO, a profitable and sustainable investment during COVID-19 More than ever, Internet users are doing research online. Regardless of the economic climate, you want your brand to be at the forefront of people’s mind. When they make a buying decision. So why are companies stepping up their SEO since the start of this health crisis? In times of economic crisis, SEO is a particularly wise investment for the future of your business. One of its main advantages is its cost effectiveness compared to other channels, such as social media advertising. Bertrand Carcel, director of the Infologo company , shares this opinion.
