Gather facts (case studies, examples, statistics, etc.) This will convince interested people of the impact and potential of content marketing. Show them the numbers, don’t talk about the potential, be concrete. You can research and gather examples of individuals or companies who have successfully improved their brand success through content marketing. Case studies are also a credible way to prove the benefits of content. For example, at Soleil Digital, we regularly format case studies that address the different strategies we have implemented with our clients. The figures often speak for themselves and allow other future customers to project themselves further.
Formulate your argument by presenting
What your boss or client could gain from content marketing For your content pitch to win, you need to focus on Mexico Email List what your boss/client/partner will gain from it. As Gary Williams and Robert Miller write in the Harvard Business Review: “Too often people make the mistake of focusing too much on the content of their argument and not enough on how they communicate that message. » Communicating your pitch well is key to getting content marketing buy-in. It’s not just about collecting examples and pouring them out like an avalanche of information. Think about the person you are trying to convince and tailor your argument to them. Prioritize examples that will appeal to their interests and knowledge.
Then explain how implementing a branded content strategy
Will drive traffic. But also prospects, establishing relationships with an audience or even attracting new customers. Focus Hong Kong lead on the outcome that most interests the person you are talking to. 3. Predict the ROI of content marketing implementation If your superiors want to know how you will demonstrate the ROI of content marketing in numbers that you want to implement, do not despair. You can estimate the potential gain for the brand based on what it invests in content marketing upfront. prediction with confidence.