SEO is a very powerful lever, but it requires time and often costs a lot to a website owner. In addition, many SEO specialists are content with tracking positioning to demonstrate the success of the actions implemented . But often, this is not what their clients want.
In reality, what they want is to obtain a positive return on investment (ROI) on their SEO campaign . So, to really satisfy their client, the SEO specialist must first of all know their economic objectives before being able to define the actions to be carried out and the performance indicators (KPI) to be monitored .
To illustrate this concept that is often ignored by SEO consultants
we invite you to discover the specific case of two websites with different commercial objectives . You will thus discover the solutions that should have been implemented to ensure a good result in the SEO campaigns carried out.
There are so many different cases that it would be impossible to detail them all. However, these examples of SEO campaigns will allow you to understand the general logic. Then you will be able to:
implement the most Medicare Supplement Telemarketing Leads appropriate strategy for your needs;
define the right KPIs to measure your results.
Quick read: summary of what you will discover in this article
Today, we are going to analyze the following hypothesis. Arthur, the project manager of an SEO agency, has recently signed two new positioning contracts with very different clients:
Service Gaz Plus, a company specialized in storage and distribution of all types of gases that wants to increase leads through its blog .
The law firm “Parole d’avocat”, a local law firm that wants to attract companies living in the region .
Both campaigns will need to be customized to fit each company’s respective goals . First and foremost, Arthur must seek to understand the clients’ business goals and how these will influence the SEO strategy .
Then you can focus on the technical details
Finally, you will find a brief summary Hong Kong Lead of the key steps of an SEO campaign and the most commonly used indicators to measure its success.
It is essential to agree on the success criteria. Most of the time, the website’s ranking for one or more key phrases is chosen as the main performance indicator. And there is nothing wrong with that! In fact, it is one of the most tried and tested measures in the field of positioning and any campaign that ignores ranking for keywords is incomplete.
That said, keyword rankings are not always the most relevant indicator . What you and your client consider to be evidence of the strategy’s “success” depends on the outcome of a variety of factors. Every client has different business goals that will impact the key performance indicators (KPIs) you’ll need to monitor . Does the client want:
Increase sales or generate a specific action on your site (such as signing up for your newsletter, downloading a white paper , etc.)? Of course, a tailored SEO campaign should bring improvements in each of these areas. However, to maximize its effectiveness, you need to choose the performance indicator well .
