Take advantage of this high response rate mentioned above to encourage consumers to be active on your social networks. They can follow your business and be informed, without waiting for the next mailing. Our advice : link your physical and digital marketing campaigns with scannable QR codes, hashtag campaigns or giveaways on your social networks. What you must remember Direct mail is about using a modern twist through a traditional channel. It can, however, be effective in bridging a gap between brands and some of your customers. Finally, it remains a way to stand out from the competition.
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