You just have to follow the steps below. content marketing timeline steps Step 1: your audience and your personas This is the basis in marketing, knowing your buyer persona . Before preparing content, you need to know who to contact in order to effectively direct the message of your content. It is also what will allow you to know which are the most relevant channels for programming your content and at what times of the day are they most consulted. Building a buyer persona requires extensive research, surveys, testimonials, and collaboration with your sales team. Find out how to build a Buyer Persona here. Step 2: Define your goals You are going to produce content for your audience, it’s a good thing but you must first of all know.
What you want to obtain from this content
Included in your digital strategy. This can range from wanting to drive organic traffic to your website to generating Lebanon Email List leads and conversions, increasing your brand awareness. You can have primary and secondary goals. To better track your performance, you can also add metrics to your goals. Step 3: Assign relevant resources First, take stock of your existing content. If it can meet your goals, all you have to do is plan them.
Then, always according to your objectives
Estimate the quantity and type of content to produce and move on to planning. This schedule takes into account several Hong Kong lead elements in the production of your resources Research Writing Design and layout Promotion You must plan for the short, medium and long term while leaving a flexible margin for last-minute content such as news. It will be more difficult for you to adapt to last minute changes. Step 4: Find content ideas This is the time to come up with content ideas, list them, and pick the ones that will meet your goals.