As referenced in Google’s patents. Although this is a simplified version of the system, it gives us an idea of what is being tracked: the characteristics of the user, their query and the characteristics of what they click on. Therefore, what you might think are two separate visits to your site, because they come from two different searches that landed on two different landing pages, can potentially be considered a single search and therefore a single impression.
Click logs on the other hand, contain more information
About user behavior once they have received a series of results. While Google Search Console only surfaces a fraction Portuguese Timor Email List of this information, it’s pretty clear that the Search Analytics tool is actually a limited user interface built on top of this data set. What is interesting is the mention of activities that can occur through a SERP. This is a double indication: not only is each click tracked, but it also gives the characteristics behind what generated the position of a result in a SERP. What determines a click? Google Search Appliance’s publicly available documentation does not indicate what counts as a click or an impression.
For example if I search for a keyword and click on a result
Return and click again on the same result, does Google consider two separate clicks or only one? The patent Systems Hong Kong lead and Methods for Generating Statistics from Search Engine Query Logs, however, provides some insight into the answer to this question. The first thing to know is that they often sample the data. This makes a lot of sense in the Google Trends environment. However, the author notes that there are use cases where they may not sample the data. Google also seems to consider deeply that two similar queries can represent a search. This line of thinking is a central element that generates an obvious difference in measurements between the tools. How does Analytics determine a session? Analytics software also follows a series of methods to measure a user and their activity.
