This inherently introduces a lot of variables into
How things can be measured and what they are. In order to better understand the causes of data differences between Pitcairn Email List GSC and Google Analytics, you must first understand how each tool collects and understands user behavior data. FREE GUIDE Prediction and anticipation of Return On Investment for natural referencing (SEO) Download now Anatomy of Log Query and Selection (Clicks) Google’s relentless quest for search quality naturally leads them to track a myriad of data points for every search and every searcher, hoping to fully understand what’s going on in the SERPs. Although they have repeatedly stated that they do not allow clicks and click-through rates to influence rankings, despite evidence to the contrary, they have also stated that they use click data to assess performance .
There are several evaluation metrics that are standard for information
Retrieval such as: Clicks The abandonment of the SERP The success rate of the session, etc. As you can imagine, Google Hong Kong lead has its own version of this model called: the Clicks, Attention and Satisfaction model (read Bill Slawski’ explanation if you need a translation). What do the log files contain? If the now-defunct Google Search Appliance documentation is any indication (which may not be the case). Query and click logs are simply text files that record data about users and their interactions with the SERP. The documentation discusses search logs, which may or may not be the same as query and click logs.