When researching and analyzing potential keywords, don’t hesitate to use SEOQuantum. The relevant keywords that our tool will suggest can be used to improve your content. They should be used in a way that matches the user’s intent. They will also allow search engines to better understand the topic of your posts.
But let’s get back to our topic: short- and long-tail keywords . Which category of keywords should you prioritize? To answer this question, let’s take a closer look at the different advantages and disadvantages .
Quick read: summary of the important points detailed in this post.
Short Tail SEO – These queries are great for improving your conversion rate.
However, before explaining everything, we give you the definitions of these extremely important concepts to improve your SEO.
The first thing you Free Telemarketing Leads think about before deciding what to order for lunch (“Chinese food,” “pizza delivery”) or what to do (“nightclubs,” “amusement parks”) falls into this category.
Long-tail keywords contain at least three words , which makes them more specific. Although they generate less traffic, they can attract users who are really interested in your content. It is the terms used at the tail of the chain that will allow you to perfectly target your visitor.
Example : the expressions “cheap children’s soccer ball”, “bose soundlink mini bluetooth speaker” or “jewelry for mother birth baby” belong to the long tail. They are therefore much more specific. Used correctly, this precision is a real advantage during a Google search.
However, there are advantages and disadvantages to both. But how do you make the right choice?
Long tail and short tail: characteristics
The choice between these two categories will depend on the type of traffic you want to generate. To know which one you should prioritize to improve your SEO and your conversion rate, you must first conduct an accurate market study. Here is an infographic that summarizes what you need to know about this topic!
Short-tail keywords have several flaws. However, they are very useful when you want to generate a lot of traffic , provided that the site is not too new and an SEO strategy has already been implemented. Otherwise, it is better to avoid them, as the competition will be too strong.
It is their high search volumes that make Hong Kong Lead short-tail keywords so attractive. The competition is therefore very high .
With such a competitive query, ranking at the top of the SERP will be difficult, unless your company is internationally recognized, to rank on the first page of Google search results for a keyword belonging to this category.
