To successfully pass this milestone, the major challenge will therefore be to demonstrate the very short-term return on investment that marketing can bring to your business. In particular to reassure your possible hierarchy, if you are not the manager of your company yourself, and to convince them to invest more , over the longer term. To give you some ideas, you can consult our article on Good reflexes for the resumption of your activity . also gives you some “quick-wins” to put in place quickly for a better ROI. If you have an e-commerce site, there’s nothing like calculating the balance point of your campaigns in order to better understand your profitability.
FREE GUIDE Introducing Inbound Marketing into your business 4 steps to get off to
A good start Download Moderate your technological investments Another evidence follows: investing in various marketing tools to generate Zimbabwe Email List business. While some companies may bet everything on the use of new tools and software, others will probably terminate some current licenses to minimize costs that they think are “unnecessary”. Without saying that it is a mistake, it is necessary to succeed in finding the happy medium by carrying out a rational reflection. Of course, a marketing tool will not work miracles on the impacts of the current crisis to win new customers.
That said, some tools will help you improve processes
Which themselves will allow you to prospect better , sell faster, and above all increase your productivity . It would therefore be a shame to Hong Kong lead deprive you of it, whether for the current period or for every day. Here are some rather automation-oriented tools (sales and marketing) that we were able to test and select in this article. Build on the trust of your customers As we have seen in previous articles , prospecting during and after this Covid19 period is a real challenge that requires a lot of agility. Remember that your goals are also those of your customers and prospects.