You wouldn’t want to find out about the distressing situation in the graph below for one of your sites or your client’s. The accumulation of poor quality content is dangerous for SEO . Discover three strategies to avoid this descent into hell.
traffic drop due to panda
Online dating site penalized by Google Panda filter
Speed reading: 3 actions to manage poor quality content
After you identify poor quality content on your site, you have three options to fix it:
Update content : update information, add value, take into account Google EAT criteria , etc.
Redirect to another page : Find other content that better matches the topic’s relevance or search intent .
Using a noindex tag in your source code: Send a clear message to search engines to deindex your page.
Want to know how to spot poor quality content, what the risks are, and steps to fix it? Just keep reading!
Poor quality content: an obstacle to your business
Depending on the size of your website or blog, you will have more or less poor quality or outdated content. I define poor quality and outdated content as:
Articles or blog posts with less than 300 words ,
Lack of attention to user intent ,
Poverty of the lexical field and the semantic field ,
Failure to comply with SEO best practices (see Google’s major algorithm updates to watch).
Outdated content and messages,
Duplicate content (easy to check with anti-plagiarism software ).
It should be noted that Free Telemarketing Leads Download short or outdated content is not necessarily a bad thing. In fact, it sometimes adds value to a website. However, if you notice these pages falling in the SERP , then it is probably time to review them.
Concrete example for a site in the field of online dating
Let’s take the example of a relatively old blog post titled “Different Methods of Dialogue and Meeting People Online.” Let’s assume that this blog post is still a significant source of traffic and links.
In this case, it is important to determine whether this article is outdated or not . If it was written in 2012, it is very likely that the page is no longer useful to the end user. Indeed, online dating has changed a lot in recent years (Tinder and company have disrupted the traditional market).
In such cases, the main thing is to look at the data . This involves, in particular, monitoring traffic, backlinks and keyword rankings. Even if these results are positive, user signals will inevitably decrease over time.
As a result, the page ranking will suffer (see the Google Analytics curve on the dating site). It is clear that people looking for information about online dating are not interested in content from 2012.
Use Google Analytics to identify weak links
You can use Google Analytics to study user behavior on your pages. This way, you can easily evaluate your content that requires action on their part.
I usually identify them by exporting pages with a bounce rate above 80% AND a visit duration less than 20s over a one-year period .
Identifying weak pages on a site
Identifying poor quality pages in Google Analytics
When you have to choose between Hong Kong Lead deleting or updating a page , ask yourself the following questions:
Is this page still current for my market? Is it in line with the market?
What role does the page play in the user process today?
Is it still generating traffic and engagement ?
In highly technical verticals, such as the legal or accounting sector , content must be updated regularly to comply with current regulations.
