If you fail to understand how to use and place keywords for search engine optimization (SEO), you are likely not going to get the traffic you want.
Research shows that 95% of Internet users only look at the first page of Google search results (SERP). Moreover, half of the clicks on this page only go to the first three results (the golden triangle).
If keyword usage and positioning is incorrect, your website (or your client’s) will suffer seriously. And low organic traffic means fewer leads and sales . No business can afford that, right?
In this guide, we will show you how to properly use keywords for SEO. These locations represent the hot zones in organic positioning . This way, you will get the traffic, leads, and sales you need . Quick read: An infographic to summarize the important points of this article
This infographic alone sums up the best way to use and place your keywords to boost your organic rankings.
infographic integrate keywords
To understand all the details presented above, just continue reading!
Understanding the importance of keywords for SEO
Before we continue, let’s make sure we’re on the same page regarding keywords and organic positioning .
Why and how to use keywords for organic positioning
Organic SEO is about optimizing Telemarketing Cost Per Lead your web pages for better ranking (positioning) in Google’s SERP . Part of the SEO process involves using keywords: words and expressions that describe what your content is about. Here, we will only talk about “on-site” criteria, i.e. optimization criteria inherent to the website.
Google then uses the content of the website to determine which page is relevant to a given search term . This is what gives a web page its ranking in the SERP.
It is important to note that although keywords are not the main ranking factor, their use, their positioning in the content and internal links help Google in this process.
Your goal as an SEO specialist : to help the search engine understand your page’s topic and expertise for better ranking.
When using keywords for SEO, the essential starting point is to perform keyword research . This is how you will find the right keywords to include in the first place on a web page.
As we said earlier, using keywords helps Google to assign an appropriate position to the site in its results pages.
Keyword research also helps you define your content strategy by creating topics around search terms that you know are relevant to your audience.
How to find keywords for your content?
The best method is to focus on one main keyword per page (never work on multiple pages) and work on a secondary keyword phrase in each element of that same content.
Attention!
The goal here is not to compete with your Hong Kong Lead own site in Google SERPs ( SEO cannibalization phenomenon ), so take the time to plan your topics.
In the next section, we’ll look at how to find SEO keywords to use in your content.
