I must admit that I was pleasantly surprised to read this post. My team and I have been advising our clients for years to consolidate their online presence, and Google has finally confirmed the validity of our strategy.
“Duplicate content not only confuses users, it also confuses search engines ,” Google said, before adding: “Creating a single quality site instead of multiple microsites is the best way to encourage organic growth over time.”
Of course, we take Google’s official advice with a grain of salt. Indeed, Google’s intentions are not always disinterested, but in this case, Google has no interest at stake.
So, if you are considering creating a second website for a new activity or a microsite for an upcoming event, let me share the tips we have been giving to our clients for years and that have recently been approved by Google.
Quick read: summary of what you will learn in this article
The reasoning is often as follows: the element is so important or so different that it does not fit into the brand’s Buy Telemarketing Leads current marketing strategy .
At first glance, this may seem like a good idea… However, in most cases, a second site drains resources and doesn’t provide the expected SEO boost . And here’s why!
Reasons NOT to create multisites.
Let’s break down some misconceptions together and see what actually happens when marketers decide to create a second website .
1. Creating a new site is starting from scratch
Whether in terms of rankings or backlinks, it’s important to realize that a new site starts from scratch .
Furthermore, maintaining a quality website is an ongoing job . Planning and creating content that reinforces the site’s authority, improves its search engine visibility and click-through rate, generates traffic, and converts visitors into customers requires ongoing SEO efforts, competitive research, and A/B testing.
A second website therefore Hong Kong Lead requires twice as much effort and resources . There are no secrets, two websites mean an SEO and marketing budget at least twice as large. Not to mention the installation and cost of different essential tools and the price of technical maintenance of the CMS ( WordPress , Joomla, Drupal…) !
