SEO is a very powerful lever, but it requires time and often costs a lot to a website owner. In addition, many SEO specialists are content with tracking positioning to demonstrate the success of the actions implemented . But often, this is not what their clients want.
To illustrate this concept that is often ignored by SEO consultants, we invite you to discover the specific case of two websites with different commercial objectives . You will thus discover the solutions that should have been implemented to ensure a good result in the SEO campaigns carried out.
Both campaigns will need to be customized to fit each company’s respective goals . First and foremost, Arthur must seek to understand the clients’ business goals and how these will influence the SEO strategy .
Then you can focus on the technical
Finally, you will find a brief summary of the key steps of an SEO campaign and the most commonly used indicators to measure its success.
It is essential to agree on the success criteria. Most of the time, the website’s ranking for one or more key phrases is chosen as the main performance indicator. And there is nothing wrong with that! In fact, it is one of the most tried and tested measures in the field of positioning and any campaign that ignores ranking for keywords is incomplete.
That said, keyword rankings Mortgage Leads Telemarketing are not always the most relevant indicator .
What you and your client consider to be evidence of the strategy’s “success” depends on the outcome of a variety of factors. Every client has different business goals that will impact the key performance indicators (KPIs) you’ll need to monitor . Does the client want:
Increase sales or generate a specific action on your site (such as signing up for your newsletter, downloading a white paper , etc.)? Of course, a tailored SEO campaign should bring improvements in each of these areas. However, to maximize its effectiveness, you need to choose the Hong Kong Lead performance indicator well .
Sometimes conversion rate matters more than site ranking
Service Ga Plus is a company that specialises in the transportation of fluids, especially gas. The client has recently watched a YouTube video explaining how blogging can generate more income. Since then, he is determined to reach the first position on Google.
The company’s blog focuses on new accessories in the sector and technology in the gas industry (vaporiser, solenoid valve…). It is already positioned on the first page (TOP 10) for many terms related to the field. However, the website is having difficulty in gaining new prospects .
