Identify your target Needless to say, making content without a target audience is pointless. You are therefore addressing qualified prospects corresponding to the profile of your ideal target . Prospecting on LinkedIn takes time and the effort to personalize each of your exchanges. Better to focus on quality than quantity. Define content type Each social…
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Attracting new prospects to LinkedIn
If you are a professional looking for new prospects for your business, LinkedIn can be useful to you, provided you use it well. This very powerful tool will help you increase your visibility and thus generate better qualified contacts. The sales prospecting method has literally been revolutionized by LinkedIn. However, it is not enough to…
This is materialized by a small frame
The surnames and first names of your recipients will be automatically inserted, which allows you to personalize your message to a minimum. According to statistics, Message Ads are read more than half the time . A goal that is difficult to achieve in emailing, for example. Dynamic Ads Another form of personalized advertising , Dynamic…
This type of advertising appears in different places in the
Define your linkedin Ads objective Define your audience To determine the audience for your LinkedIn Ads campaign, the platform offers you many criteria such as location, experience, profession and/or targeted position, areas of interest, etc. Thus, LinkedIn Ads will form a targeted and personalized audience based on your criteria. Your chances of reaching your target…
Several steps will follow you just have to follow
Here is more information about the program on this page. And for a little fun, try to write your own emotions in co-creation thanks to Artificial Intelligence! It’s here and it’s absolutely free. Continuing from our previous article on the most popular B2B network, LinkedIn, we want to focus in this article on its equally…
The “aiXlr8” program in which
What you need to remember… Despite the learning curve, Facebook advertising can be an excellent marketing channel if your business is well suited to it and your target is active on this type of network. The most important takeaways are to target specific interests , use eye-catching image , offer users low friction conversion ,…
The smaller your target audience
You won’t get any clicks. Do not use low quality images, generic photographs or images that you do not have the rights to use. Don’t steal anything from Google Images. Unless you are a famous brand, do not use your logo. Buy them, create them yourself or use them. Writing an effective Facebook acquisition campaign…
Use Facebook Advertising for Low Friction Conversions
The ad image and text that shares your message with your ideal audience Targeting: the audience you’re targeting the ad to Location: where the ad is shown Bid: Amount you’re willing to pay for customers to see your ad and take the desired action Budget: amount you want to spend on your ad campaign Calendar:…
Target audiences are also highly customizable
As examples, daily deals sites like Groupon, AppSumo, and Fab are good examples of businesses that are succeeding with Facebook advertising. Once you click on one of their ads, it just asks for your email address. They will sell you a deal later. Living Social Landing Page Example with Email Signup Living Social Landing Page…
A paid Facebook campaign now
A platform for creating a Facebook acquisition campaign and distributing it to a target audience on the same network, based on user activity, demographic information and profile, information about device usage and non-Facebook activity. Many of these options are only available on Facebook. comes in several varieties . You can promote your Page, posts on…
Most social media marketers consider
Your business can not only refine its data, but also help visually represent that data so that it can be easily understood. Google Analytics offers a variety of display options such as: The data view: tabular representation of data The percentage view: representation of data in the form of a pie chart The performance display:…
In order to use these features
For example, identify the keywords for which you have a good position but a low CTR (click-through rate). By using this information, your business can improve the content for that keyword and thus improve the CTR. To access this data, Google Analytics must be associated with Google Search Console. To improve the performance of PPC…