Who said that the Christmas atmosphere is magical only for boys and girls? Tradition has it that the tree is celebrated on December 8, but in recent years more and more often the Holidays begin as early as December 1, the day in which the first box of the advent calendar can be opened. If…
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“Content is the king” never gets old
Who would guess the date on which Bill Gates uttered the phrase, which later became famous, “Content is the king” ? It was 1996 when the founder of Microsoft gave this pearl which still today, more than 20 years later, remains a fundamental pillar of marketing. Well yes. Although talking only about content is not…
Native advertising, much more than a fad
Native content and native advertising have been talked about for some time. But what is clear now is that native advertising gives much better results than any other type of digital advertising. Because it creates a much stronger form of correspondence and coherence between brands and consumers. I numeri del native advertising In the world…
Miutifin: the startup that revolutionizes the way music is made and communicated
At the age of fifteen, after a summer spent learning the rudiments of programming, Loris Caputo founded Miutifin, a web platform that allows anyone to easily create music and share it online. Loris is convinced that music and technology have no boundaries; for this, in 2018 he gives life to Miutifin. It is an interactive…
WhatsApp Business, an extra gear for your communication
The landing in Italy of WhatsApp Business , this version of the very popular messaging application owned by Facebook, is certainly nothing new . WhatsApp Business, a tool for small and medium-sized businesses As can be easily deduced from the name, WhatsApp Business is nothing more than a branded version of the classic app used…
Are we still in the golden age of documentaries?
In 2018, six documentaries each earned at least $1.5 million at the box office – and some surpassed $20 million. It’s about RBG , Won’t You Be My Neighbor? , Three Identical Strangers , Whitney , Pope Francis: A Man of His Word , and Pandas . The golden age or the Renaissance, as someone…
Bullet journal, what it is and how it works
Beautiful, personalized and effective: the bullet journal method revolutionizes the organization of those who have adopted it. Don’t you know what we’re talking about? At first glance it may seem like a simple agenda , but richer and capable of condensing commitments and objectives into a single object. Each page, in fact, can reflect the…
Social listening pills
What exactly does social listening mean? Social networks are an important – not to mention fundamental – part of human relationships and relationships between customers and companies. So social listening is about understanding online conversations, the number of which is growing day by day. Keeping track of brand mentions, reading comments, reviews and conversations…
Having fun and more with Instagram filters. Interview with Giacomo Lucarini
Fun, creative, but also useful for making yourself known. Instagram filters are the game of the moment for the most curious content creators, but the potential of this tool that has become available to everyone a few months ago is enormous. It’s a short step from your PC to Hollywood stars. We asked Giacomo Lucarini…
Imen Jane and Alice Melocchi talk about each other at the “Women in Tech” event
Milan, Calabiana Campus. On the occasion of the International Day of Women and Girls in Science on February 11, the Talent Garden community organized a brilliant interview with two women in the world of technology: Imen Jane and Alice Melocchi. We were there and listened to their stories. We have collected them for you in…
Is Pinterest the social network of the future?
Those involved in communication and, in particular, in the digital sector know that they must keep up with the times. And if you can predict the future , even better. Hence the importance of data, reports and analytics, but also of a constant mapping of which virtual spaces are most loved by users. That’s why…
Imen Jane and Alice Melocchi talk about each other at the “Women in Tech” event
Milan, Calabiana Campus. On the occasion of the International Day of Women and Girls in Science on February 11, the Talent Garden community organized a brilliant interview with two women in the world of technology: Imen Jane and Alice Melocchi. We were there and listened to their stories. We have collected them for you…