We have decided to write an article dedicated to the recurring questions that our customers or prospects ask us before getting started. A good knowledge of the basics is essential, here they are. email marketing The importance of the contact database: do not buy a database! In marketing, if you want your marketing campaign to have meaning, the central point on which you must focus is the quality of your email contact database . Taking the time to build a clean and qualified email list is necessary and will guarantee you much better results. Also, even if it may seem long to do, this time will be all the more beneficial to your results .
Indeed, spending hours designing emails to an unqualified base
Will lead to disappointing results. And there, you can see that you have wasted time. This step is therefore important, you must not miss it Tunisia Email List and you must be aware of it before you start. FREE GUIDE Introducing Inbound Marketing into your business 4 steps to get off to a good start Download The size of the database for the results Then, once you have worked on your contact database, the second point to consider is the size of this database. This implies 2 things: will, indeed, influence the results . A recommendation from Lemlist , cold email specialists, is to start with a panel of between 100 and 500 contacts.
This allows you to better situate yourself at the level of the results
Measurement metrics. Also, to start, in terms of deliverability , a huge contact base and, what is more, poorly qualified, can penalize you. The Hong Kong lead choice of software This is the second element that will be impacted by the size of your list. Not all tools address the same needs. And of course, the costs can vary from simple to double. Here are more details in the point below. Choosing the Right Email Marketing Software Here we are. Another decisive point but which should not be a priority . Indeed, before embarking on the choice of the tool, do not short-circuit the steps that we have just approached above. You must choose the emailing tool adapted to your needs ,
