Conclusion It’s essential to ensure that the content you write matches both the terms people are searching for and the search intent of your audience. Make sure your post is informative when people are looking for information. Be the first result when someone searches for your business name. Provide content that helps people make an informed decision while still considering their options. And finally, direct people to your sales pages if they are looking to buy any of your products. COMPLETE GUIDE Search Intent in SEO Everything you need to know. Download the guide Previous .
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