Creating unique content for thousands of products or a very diverse stock can be a daunting task . However, professional web writers are used to this kind of challenge. If you don’t have the budget to hire an in-house writing team, an automatic copywriting software could be very useful for you.
In this specific case, it is advisable to put a noindex tag on product pages for which it is impossible to write unique content.
Lack of product description
In my experience, this mistake is often made by online clothing sales sites. Unfortunately, the complete absence of text describing the products practically eliminates the chances of the page being among the top ten search engine results (SERP) . So don’t forget to add the B2B Lead Generation Telemarketing description to the product page, don’t ruin your page’s chances!
Also, make sure to describe the product with a sufficient number of words . In fact, choosing the right content length is an essential technique to convey a clear and complete message to Google.
Obviously, the more detailed and unique your content is , the more effective your SEO will be. However, there are the following points to keep in mind:
write only quality descriptive content that helps customers in their purchasing decisions;
do not copy content from another website or provider;
Test the ideal number of words that will help convert visitors. Content that is too long can also harm the SEO of your product pages!
Advice
A great way to measure how much unique content you need is to measure the default word count of a blank product page.
Counts all words used for navigation and appearing in boxes, footers, and other text on the product page.
Make sure your text exceeds this “default” word count to give it more importance.
Catastrophic management of out-of-stock products
There’s nothing worse for your customers than finding the product they’re looking for, but not being able to buy it ! If this is the case and no alternative is offered, you’re sure to quickly lose your traffic! However, there are techniques to avoid this type of inconvenience for your visitor.
on the availability of the product in the future. In fact, you will not proceed in the same way if it is a temporary or permanent stockout .
Final stock break
When you are sure that you will not be Hong Kong Lead able to offer an article in the future, do not make the most common mistake : delete the page! This will indeed create a 404 error code which is not very appreciated by Google and Internet users.
Example of 404 page (Google)
If you have product pages that are inaccessible or about to be discontinued, then you will need to make sure that you exclude them from search engine indexin
