If they are integrated into an automated scenario, check that it is in line with the current context. You can continue to feed your prospects with high value-added content. Provided that this content is adapted to the situation to avoid inappropriate messages, as we mention above. Maybe it’s relevant to create a new special Covid19 campaign to bring your prospects (and even your customers) specific content or ideas that might interest them . period by creating “micro-series” of thematic content responding to the questions of our readers, Internet users, prospects and customers. You can also subscribe to our special newsletter at the bottom of the page.
Review your automated notifications Also consider
Your automatic notifications that are still active . This type of reminder that you had scheduled for attending an Guadeloupe Email List event that is now cancelled, for example. Control your current campaigns well to pause, or even stop, which is no longer relevant. That said, do not cancel all your transactional messages if they are not related to a particular context in contradiction with the coronavirus. Your password reset or account creation scenarios are obviously up for discussion. Sort carefully.
Monitor your campaigns As you will have understood
The best solution to avoid any confusing situation is to carefully check all your automated message sequences in Hong Kong lead these particular times. Leaving automatic campaigns running unattended is risky and reflects a lack of professionalism. That said, this is also valid in normal times. It is also an opportunity to come back to your content on a more regular basis . Indeed, automating your content does not mean leaving it running without ever optimizing and updating it. Contextual elements can be added. Finally, the humanization of your messages remains above all an effective way to better reach your targets. To sum up, if you use marketing automation for your marketing strategies.