To do this you need to understand the user’s search intent .

If search engine traffic is your only goal, your performance is likely to suffer. To satisfy both search engines and visitors and prospects, you need to offer value beyond SEO content . Don’t produce short content that doesn’t add value to the user. Sites that promote low value-added content risk being penalized by Google. Remember that Google seeks to offer the best content to its users.

Why did they search for that keyword? Do they want to get information, do they want to know what product or service they need, or do they want to buy something? Thus, there are three different types of results based on the user’s intent:

Informational query : A search Mortgage Leads Telemarketing conducted with the goal of obtaining information on a specific topic. These queries often answer questions such as “who”, “how”, “why” or “which”.

Mortgage Leads Telemarketing

Commercial query a search carried out with the aim of discovering the best

product or service for a specific problem. This type of query is often accompanied by terms such as “comparative”, “best” or “review”.
Transactional query : A search performed with the aim of making a direct purchase. This is usually for a particular brand name, model, or type of product (e.g. “kids bike 20′”).

Of course, there are other factors to optimize your SEO, you can find out the most important ones and understand how they work by reading: Google ranking criteria .
I’m not going to go into detail here about optimizing your content for search engines like Google – this is just an introduction. Here’s a quick reminder of the different steps to creating SEO content:

Keyword research – This is about increasing the visibility of your future content. If you want to generate traffic through search, it is best to conduct keyword research before you start writing. This way, you can focus on keywords (semantic universe) for which there is already a certain search volume. In other words, write based on the topics that users are searching for information about.

Keyword Optimization

Learn where and how to use keywords in your content for maximum effect. There are strategic placements like the <head> tag
Content Organization and Optimization : Your site’s content should be organized in a logical manner. Not only is this good for SEO, but it also helps your site’s visitors easily find other related content.

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