Contacts have not requested to receive your emails and may not have a specific interest in your business; You don’t know the maturity level of these contacts , so you have a one in two chance of not approaching them in the right way. Even if the contacts you have in your file correspond well to your ideal customer profile, you do not know their needs or their level of maturity in the buying cycle. Is it active or not. However, your prospects will be attracted by answers to their problems, to their fears. You must therefore provide them with added value.
How By working sequences of e-mails allowing you to
Segment the level of maturity of your contacts. Offer them Awareness, Consideration and Decision content and see how they react. By Cocos Islands Keeling Email List monitoring their behavior in relation to your emails with well-defined KPIs (opening, clicks, unsubscription, etc.), you can measure their level of commitment and maturity. Thus, you use your database correctly, you do it good and above all you prospect effectively! How many reminders do you need to do to prospect well? In reality, there is no exact answer. Every prospect, every customer is different. And the number of reminders and reminders will depend on him, his context and your own will.
To prospect well, you need to make your follow-up sequence
Fit the length of your sales cycle . Finally, it is imperative to use different channels to set up a strategy of encirclement: follow up by email, then by Hong Kong lead telephone, on the social networks used by your persona, then again by email… In short, be consistent, regular without being too intrusive! Should you have a business blog to generate leads on the web? Having a blog on your website is the basis for generating leads . For what ? For two reasons : The blog allows you to improve your natural referencing thanks to its regular content.