The ad image and text that shares your message with your ideal audience Targeting: the audience you’re targeting the ad to Location: where the ad is shown Bid: Amount you’re willing to pay for customers to see your ad and take the desired action Budget: amount you want to spend on your ad campaign Calendar: duration of diffusion of your ad When creating a Facebook acquisition campaign, each ad has an image and text. Research has shown that the best length for a title is just FOUR words. Indeed, instead of trying to provide all the information or explain all the details of your product/service, keep it short and exciting.
You want to grab attention and get your audience to click for more
To elicit them to take the desired action. Check out 15 best examples of Facebook ads that actually work. The companies Montenegro Email List that are most successful with Facebook ads ask users to sign up, not buy . You need to use low friction conversion to be successful. To give you an example, a visitor who ends up on your website was not necessarily looking for your product or service. He clicked on your ad on a whim.
If you rely on him to immediately buy something to make your
Ad positive, you will fail. This visitor is still in a phase of maturity which does not allow him to take action Hong Kong lead immediately. At this point, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address, for example. Even if you’re selling products and not services, you should consider focusing on an intermediate conversion like signing up for a newsletter. Then you can sell later through email marketing and Marketing Automation.