The whole, through a worked content. As a reminder, marketing experts define 3 main stages of the funnel: TOFU (top of the funnel): attracts attention MOFU (middle of the funnel): generates leads BOFU (bottom of the funnel): leads to the act of purchase At each stage, the user intent is different , meaning your content will pursue different goals and results will be measured by different values. In this article, the first stage of the tunnel : the TOF stage. the top of the conversion funnel What is Top of the Funnel Marketing? The top of the content marketing funnel is the starting point of the buyer’s journey and its most populated stage.
This stage is called TOF in English
Top of the Funnel”. In this stage, most people are not ready to buy and have probably never heard of your Slovakia Email List business. Your goal is to grab their attention , offer the best answer to their questions. And then gently introduce them to your brand. Define your buyer persona However, before you jump into creating content to get attention and traffic, you need to start with the final phase of creating your Buyer Persona .
This is the key to attracting qualified traffic
If you haven’t started this step yet, we advise you to download our special Buyer persona kit . You benefit from all Hong Kong lead the steps to build a quality buyer persona . Convert at the end of this step Obviously. And as for each phase of this funnel, the idea is to manage to convert this traffic. In the step we are talking about in this article . The top of the funnel, the objective is to convert. Unknown visitors into known and qualified visitors called prospects . To do this, you will therefore maintain this relationship by seeking to obtain means of contact (surname, first name, email, telephone, etc.).