What are KPIs in Marketing and why is it important to measure them in your business. What is not measured can not be improved. A very widespread phrase that makes even more sense in marketing. And it is very important to be aware, have everything under control and constantly measure whether our actions are working or need some improvement. Because the profitability of your business and the effectiveness of your strategies depend directly on whether you measure them frequently. And this is where the words Key Performance Indicators , or also known as KPIs, come into play .
What is a KPI in Marketing
What is a KPI in Marketing. KPIs are indicators that help you measure and quantify your work , having previously defined your objectives and planned the actions you will take to achieve them. KPI indicators have been used in the world of economics and finance for many years with a single objective: Improve the efficiency and productivity of one or a set email database of services, thus ensuring that your work team functions like the “best music orchestra”. The acronym KPI comes from “Key Performance Indicators” and translated into Spanish would be key performance indicators.
What are the most important KPIs in Marketing
What are the most important KPIs in Marketing. To make the previous explanation clearer, let’s see an example. Many people wonder what the most important KPIs in marketing are and really, the answer is simpler than it seems. The most important KPIs are those Hong Kong Lead that directly affect the achievement of the objectives in your marketing strategy. That is, you must think about those metrics that directly affect your business. Now, let’s see how to create KPI indicators .