According to the Google Analytics documentation, “By default, a session lasts up to 30 minutes of inactivity, but you can adjust this limit so that a session lasts from a few seconds to several hours. » So while we don’t know the exact timing of what Google Search considers a session, the numbers considered in the snippets above are certainly less than 30 minutes.
Analysis tools are complex environments that allow different levels of
Specificity in their configuration. There are many reasons why you won’t see consistency between two analytics Reunion Email List software let alone two tools that measure different things. Why don’t the two match. To put it simply, a click on Google Search Console is not a Google Analytics session and a Google Analytics session is not a click on Google Search Console. In a scenario where a user clicked twice, this could be considered two clicks and one session. Alternatively, if a user needs to perform two different searches and perform two different clicks, their activity could be considered an impression and a click. But he could also invalidate his session ID or otherwise expire at some point. GA. Or consider this.
A user clicks on your result, but your analytics didn’t trigger for
A number of reasons. This explains one of the many reasons why GA isn’t always the most reliable source of truth. Finally, GSC uses Hong Kong lead canonical URLs while GA can use any URL to signal a session. Why is it a problem ? The main problem is that many marketers don’t believe GSC’s data. They consider Google Analytics as their primary source of truth. Unaware that all analyzes are inherently flawed, we argue that parity between sources is unrealistic. Google Search Console performance data is a measure of what is happening on Google itself, not necessarily what is happening on your site.
