He is memorable If you want to elicit a more emotional reaction from the recipient, consider adding a personalized touch like a handwritten note or signature. Small gestures like this can make your marketing more memorable than a standardized corporate giveaway. Direct mail is perhaps most memorable for the human touch. Direct mail gets a better response rate Because of this tactile engagement, direct mail enjoys a 30x higher response rate than the strongest digital channel, email . It has the power to increase ROI by 20% within an integrated campaign. There is less competition with direct mail Direct mail is also notable for its rarity . with far fewer companies committing budget to touch marketing. For this reason, a direct mail piece stands out from the competition.
For many digital is the most environmentally friendly route
It’s also easier to see results with digital. However, with fewer companies active in direct mail today, it is easier to get Kuwait Email List noticed. Remember that most consumers skim through their mail before they throw it away, and colorful, quirky mail is much more likely to stand out in the mailbox than your website on Google, at least initially. Consumers today don’t expect to receive as much direct mail, and they aren’t subject to the same distractions when viewing physical mail as when they are online. Direct mail for more creativity Direct mail creates unlimited possibilities to delight and entertain recipients.
Through a dispatch platform marketers can deliver a variety
Creatively presented items: handwritten cards, innovative promotional items, personalized gifts, sweets Hong Kong lead and treats, e-gift cards, experience tickets, etc You can also combine digital content marketing and social networks with your direct mail campaigns to create an A to Z customer journey. digital whatever it is (video, computer graphics, etc.). This can help increase your company’s brand awareness and highlight your values. Direct Mail Campaign: Do’s and Don’ts Now you know what direct mail is and its benefits. Before launching, here are some best practices to adopt. To do Define your audience Think about your product according to your target so that it is perfectly suited to their needs. rate, researching your target market can save you money because it helps you locate those who are most likely to be your customers.