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首页 » 果为什么这么做?

果为什么这么做?

果为什 不要害怕 iOS 15
经过
史蒂夫·赫特
阅读时间:4分钟
不要害怕 iOS 15
在本文中
有什么改变?
苹c

这会对我造成多大影响?

我该如何适应?
Dotdigital 如何支持我?
当苹果宣布 iOS 15 更新时,电子邮件营销人员大吃一惊。无法打开邮件、无法获取位置数据、无法获取真实电子邮件地址?恐慌四起。

还记得 GDPR 公布时,每个人都认为这是电子邮件营销的终结吗?好吧,我们挺过了那场风暴,我们准备再次经历同样的风暴。作为一名营销人员,就是要随机应变,适应不断变化的数字营销格局。

在 Dotdigital,我们立即采取行动,并规划如何为客户缓解这些变化。我们很高兴地说,这些变化现在已经实施,我们的客户有了新的方式来应对iOS 15。

有什么改变?
iOS 15 更新中有两项关键变化,即邮件隐私保护和隐藏我的电子邮件。邮件隐私保护允许 iOS 15 用户私下加载电子邮件内容,而不会泄露他们的 IP 地址。 手机号码数据 这意味着发件人无法跟踪打开、转发和收件人的精确位置。不太理想。

隐藏我的电子邮件允许用户选择 Apple 生成的诱饵电子邮件,该电子邮件将重定向到客户的真实地址。这可能会导致退订和送达率问题,如果客户使用其真实电子邮件地址进行购买,还会影响归因。

苹果为什么这么做?

客户信任是一个持续存在的问题。虽然客户可能信任某些品牌,但他们越来越不信任营销人员。随着数字营销变得更加定制化和详细化,它让一些客户感到不安。加上过 潜在客户忘记或故意放弃他们的 去几年成为头条新闻的大规模数据泄露事件,客户信任正在减弱。

苹果通过允许客户重新控制自己的 香港领先 数据来保护客户。我们必须尊重这种转变,并寻找适应的方法。

这会对我造成多大影响?

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