However, they are much more willing to interact if you encourage them. Now, your objective will be to accompany the prospect from his initial idea to a thorough understanding of the usefulness of your solution. A reminder, marketing experts define 3 main stages of the funnel: TOFU (top of the funnel): attracts attention MOFU (middle of the funnel). Generates leads BOFU (bottom of the funnel): leads to the act of purchase. At each stage, the user intent is different . Meaning your content will pursue different goals and results will be measured by different values.
In this article, we’ll focus on the second stage of the content
Marketing funnel that sits in the middle of the funnel : the MOF stage. middle of the funnel What is the middle Seychelles Email List of the funnel? The middle of the content marketing funnel where you will position your brand the best fit for your future customer’s needs . In this stage, prospects. will be interested in your value proposition . You must therefore convince them to take action, or to choose you. The “Middle of the Funnel” (MOFU) a decisive step in the sales funnel process. Convert at the end of this step At the end of this step. The objective is to convert your prospects into identified and qualified leads . For this, a lead nurturing strategy is the best way to get there. SPECIAL BUYER PERSONA TOOLBOX The complete kit to create your marketing personas Download What resources are associated with it.
To embark on a lead nurturing strategy and turn your
Prospects into qualified leads, here is the content you need to offer. It’s about creating content Hong Kong lead that we call “consideration”. What type of content are we talking about? Practical guides Product presentations Case studies Optimized landing pages Videos Customer or expert testimonials . Webinars Finally, combine this content . Nurturing campaign (or marketing automation) in order to maintain the interest of the prospects who read you. A few tips for successful middle-of-the-funnel content marketing Create effective conversion funnels Indeed, the success of this stage of the conversion funnel will depend, among other things, on the quality of your conversion process.