Website Query: When the user searches for a specific website or webpage In-person visit query: Some of them are looking for a specific business or organization, some of which are looking for a business category. Additionally, search behavior is driven by six needs , according to a 2019 Think With Google article: Surprise me: research is fun and entertaining. It is extended with many unique iterations. Thrill Me: Search is a fast-paced adventure to find new things. It’s brief, with only a few words and minimal use of the back button. Impress Me Research is about influencing and winning. It is laser focused, using specific phrases. Educate me research is about skill and control. It is complete reviews, ratings, comparisons, etc.
Reassure me research is synonymous with simplicity
Comfort and confidence. It’s simple and more likely to include questions. Help me: research is about connection and convenience. It is relevant and more likely to mention family or location. A final Iraq Email List way of thinking for the public is A vinash Kaushik’s See, Think, Do, Care framework . While this isn’t “official” advice from Google specific to an algorithm update, Kaushik was Google’s digital marketing evangelist when he wrote this. Google highlights ‘useful content’ in featured snippets The term “helpful content” rarely appears on Google’s documentation. But it appears on Google’s How Search Works page , in reference to Featured Snippets: “ Featured snippets are where we prominently display the description of a page – what we call a snippet.
We use this format when our systems determine that it can
Help people more easily discover what they are looking for, both from the description and when they click the Hong Kong lead link to read the page itself. This is especially useful for those using mobile or doing voice searches. » To sum up Google wants to help people find the answer or information they’re looking for as quickly as possible , sometimes Your content should be the best answer someone is looking for.