When establishing an effective eCommerce strategy, it is crucial to consider a number of key factors that can influence the success of the online business. Some of these factors include: User Experience Ensure that the eCommerce platform is easy to use and offers an intuitive shopping experience for customers , from navigation to checkout. Digital…
Author: mqt3j
The main advantage of this logistics approach
Social eCommerce involves selling products or services directly through social media platforms such as Facebook, Instagram, Pinterest or Twitter. Businesses can create online stores integrated into their social media profiles or use direct purchase features. The advantages of this approach include the ability to reach customers organically through social content and take advantage of targeting…
Prominent examples of service-based
Each type of eCommerce presented has unique characteristics that make it an ideal solution for different needs.C2B empowers consumers, while C2C fosters the collaborative economy. B2A is governed by government regulations and processes, while C2A seeks to simplify the interaction between citizens and the State. In conclusion, the eCommerce landscape is as diverse as the…
The main business models for an eCommerce
For example, a company that makes tires selling its products to an automobile manufacturer. Platforms like Alibaba.com and Global Sources are prominent examples of B2B eCommerce, where companies connect to establish profitable business relationships. 2. Business to Consumer (B2C) The B2C model is defined by direct transactions between a company and end consumers. This is…
How to determine the correct search intent for a keyword?
As we have just seen, a search result can be made up of a multitude of search intents. In order to create effective SEO content, you need to understand the Google results page. Keep in mind that the SERP (search engine results page) reflects the hidden intent behind the keyword. So here’s a representation of…
Search intent in the service of content
What exactly is search intent? Search intent is the reason why users perform a specific search on Google. Before any optimization or writing action for a target keyword, you should ask yourself: Why do users perform this search? Are you looking for a specific website? Are you looking for an answer to a question or…
What kind of message do you want to convey?
Screen navigation to locate the page. Titles are read 5 times more than text. Section headers, titles, subheadings and introductions are the only elements read by the user. SEO copywriters should pay special attention to these points. Sweep reading Only the first few words of a piece of content and highlighted elements are read. Titles,…
What are the keys to high-performance web content?
He thus seeks to maximise the chances of a web page appearing in the first search results of engines such as Google. Web editor, a profession in transformation At a time when Google is gradually abandoning its role as a search engine to become an answer engine, knowing how to write for the web has…
The expectations of your ideal clients.
There is no single method that can be copie and pasted endlessly. Each structure has different needs, so the content strategy must be adapted to the company’s objectives . In fact, it can be implemented to: provide advice to highlight your expertise on a topic or theme. In other words, content strategy allows you to…
Content strategy a powerful lever for development
Defining a content strategy Content strategy, also known as editorial strategy , is the key to your content marketing . This strategic element allows you to plan your actions in the short, medium and long term . To do this, you must create content that represents your brand (or company). In this way, you distinguish…
A good positioning on YouTube thanks to a good
Using keyword suggestion tools : a tool like SEOQuantum has artificial intelligence that takes into account numerous criteria (search volume, relevance, difficulty compared to the competition). Using such a tool for keyword research means relying on finely analysed data, which prevents you from optimising the positioning of your YouTube video on terms that are too…
How to get a good positioning on YouTube thanks to keywords?
SEO optimization of metadata : things have changed a lot when it comes to metadata. Until recently, video tags – necessary for categorization – went directly into the keyword tag, which Google has long since abandoned. The only Meta tag that can still be optimize today is the first element crawle by Google, namely the…