TikTok is undoubtedly the most popular social media platform in the world right now with 1 billion monthly active users. Furthermore, the short-form video platform overtook social networking giant Facebook to become the most downloaded app in the world. With the platform’s growth increasing month after month, brands have realized just how powerful content for TikTok can be. If you’re still on the fence about TikTok or have already shared a few videos, this guide will help you create an effective TikTok content marketing strategy for your brand. Is it worth joining TikTok? Before we look at TikTok content marketing strategies, it’s important to determine whether having a presence on the platform and the time and money invested makes business sense for your brand. TikTok’s content is mostly dominated by personal accounts creating and sharing memes, following trends, and sharing funny personal stories.
With the platform’s growth
Relaxation rules TikTok. The video-sharing platform is still raw in a sense, lacking strict censorship rules , which is Switzerland Business Fax List partly why so many young people are drawn to the platform. The environment on TikTok is generally very relaxed, so try to identify if your brand fits this profile. Still, brands that have a more serious tone manage to succeed by having informative and accessible content, without the humorous side. So it’s a matter of integrating your language with that of the platform. G1 TikTok This was the case of the news portal G1, when creating its profile on TikTok. One would imagine that TikTok is not serious enough to be used as a news source. However, G1 showed that it is possible to produce informative and relevant content for the platform’s audience without interfering with the integrity of the brand. Also, here are some questions you should ask yourself before putting together your TikTok content strategy: Is my persona on TikTok? Your persona is the soul of your business. After all, it’s the group of people your product resonates with the most.
The environment on TikTok
If you’ve been in business for a while, you probably have a good amount of data on your target audience. Able to Hong Kong Lead already have a defined persona. Then, after collecting the necessary data, make sure your TikTok audience fits your customer profile. For reference, 32.5% of TikTok users in Brazil are between 10 and 19 years old. So, for example, if you sell business accounting software. Chances are you’re struggling to generate content for this audience on TikTok. This data about your audience, combined with market studies . Which should guide the decision to produce content for TikTok or not. What is your purpose for having content on TikTok. As you’ll find out later when we cover TikTok success stories. The vast majority of brands use the virality potential on TikTok to increase brand awareness . While other social media platforms are better suit to driving conversions , none beats the reach that TikTok can provide, even for new accounts.