Today, as I often like to say, “old-fashioned SEO” is over . It is no longer conceivable for an efficient SEO consultant to rely solely on SEO technique or link building . The consultant must take a step back, organic SEO is only one component of a comprehensive digital approach**. I am convinced of the union of marketing (and in particular content marketing ) and SEO.
In SEO, personas allow you to personalize or target SEO content** to different segments of your audience. For example, instead of serving the same content to all visitors for a keyword, you can segment by persona type and personalize your message based on what you know about these different buyer personas.
This requires some extra effort, but it will allow you to offer content that truly addresses your persona’s needs . This way, you increase the time they spend on your site and reduce the bounce rate. And that’s what Google wants to move your site up the SERP!
When the persona is combined with the different stages of the Internet user lifecycle (i.e. what stage of purchase a persona is in in the product/service sales cycle) it also allows you to map and create highly targeted content .
Targeted content (delivered at the right time to the right person) helps you contextualisation the conversation and add a personalized touch to your message. This helps your brand (or your client’s) establish trust and credibility with your target audience.
How to build the persona?
Be as specific as possible in Medicare Supplement Telemarketing Leads defining your persona. Give them a name, an age, a face, etc. Be careful, this isn’t about describing your target market. The persona is a specific individual for whom you’re going to create highly targeted content .
So, it’s not just a matter of writing a blog post about a specific query. You’ll need to tailor the information, tone, and form to the typical profile of your target reader . Are you writing for Julian who is researching your product or for Juliet who already has her credit card in hand?
Step 1: Gather information about yourself
There are several ways to find specific information about your customers’ profile. Gather all the available information and then create a buyer persona based on purchasing behavior, personality, and need .
AMONG YOUR CLIENTS
Ask your current customers over the phone or preferably in person. You can also approach the company’s sales department. Ask them questions like:
Why do you do business with us?
What do you like about our products/services?
What painful problems does our company solve?
How did you find us?
THANKS TO THE COMPETITION
Learning from others is a powerful skill. Benchmarking your competition and who they attract is great for learning more about yourself . Consider not only scrutinizing your direct competitors, but also analyzing your SEO competition .
In fact, they are not always the same actors, and the digital techniques that work are the ones you need to accurately define your SEO persona . Examine their editorial line and read all the customer review Hong Kong Leads available on the Internet. This will give you a good idea of how to adapt your content strategy to the different needs of Internet users.
Also take the time to analyze your strengths and weaknesses . Also, after analyzing your competition, ask yourself the following questions:
Why would an Internet user choose the competitor instead of my product/service?
Are there any similarities between your customers and my target?
What do they do better than me?
