Google’s goal is to provide users with the best content available on a specific topic. SEOs use this technique to improve the ranking of pillar pages , as they are considered to be more detailed.
Also, considering the internal link architecture, the search engine estimates that the more internal links you provide on a specific topic, the more knowledgeable you are about that topic. Therefore, it is all about writing a lot of content on the same topic .
Learn more about internal linking strategy Topic clusters allow users to easily navigate your website and discover all your content that shares a common theme, ensuring an interesting and enriching user experience. They allow users to get enough details about the topic without having to perform multiple searches.
Thematic clusters (or topic clusters) are made up of pillar pages and secondary pages that belong to the same thematic group.
Pillar pages: These pages, which can also be sections, cover in detail a broad topic that is essential to the company’s activities. They allow you to share more detailed information on the topic. With their own URL, they can also be referenced in longer and more specific keywords. Secondary pages reinforce the pillar page and allow you to go further in terms of traffic and engagement, exploring other key phrases.
I’ll go into more detail in the article dedicated to the functioning of topic clusters.
Finding ideas for your site’s pillar pages
Keep in mind that pillar pages are conceptual . Therefore, keyword data does not necessarily play a role in the creation of this type of page. In fact, when it is well-crafted and has many related pages, it usually ranks for a set of queries.
I always ask myself two questions before designing the pillar pages for my clients’ sites. In fact, building this Telemarketing Lead Generation Services type of structure is done in two stages. I’ll illustrate my process with several examples of thematic clusters , including one from a client specialising in home veterinary services.
There must be a direct link between your pillars and your company . These pillars allow you to create content clusters, so it is essential to ensure that the topic has an economic value for the company.
Topic cluster example
In this case, we relied on 5 pillars that were fundamental to the success of the brand’s content:
2. Does your company have the necessary authority to speak on these issues?
Google prefers to rank content created by experts . This allows it to ensure the quality of the content it offers through search results. Also, I remind you that Google’s algorithm takes into account the thematic relevance of the content.
The search engine rightly believes that you should not create content on topics that are not related to your area of expertise . In fact, publishing content on such topics would mean that your only goal is to increase traffic to your company; this would mean that you have no real expertise in the field you are creating content on, and therefore you cannot help people.
What makes you an expert in the eyes of search engines is the comprehensiveness of your content. Implementing clusters on your site is proof of comprehensiveness .
However, the concepts surrounding thematic clusters and how you use them are not uniform; they must change depending on what you sell on your website.
Don’t forget that you should select Hong Kong Lead topics that are related to your product, so that your content can attract quality traffic and interested customers . To do this, you must identify the topics that are at the base of the services or products you sell.
