He thus seeks to maximise the chances of a web page appearing in the first search results of engines such as Google.
Web editor, a profession in transformation
At a time when Google is gradually abandoning its role as a search engine to become an answer engine, knowing how to write for the web has never been so complex.
Voice search , position zero, and smartphone use have changed the rules of the game, so web writers today have to deal with numerous constraints. Here are some tips to help SEO writers publish high-performing content.
For your web content: think SEO, think UX!
While your editorial strategy is in motion , are you about to write your first content as an SEO copywriter on your website or blog? Be careful, don’t rush!
Studies such as the one by Telemarketing Medicare Leads Nielsen Norman Group highlight the importance of a good joint Content/UX (User Experience) strategy. In fact, the top of the page is fundamental in the way we want to convey a message to the user.
The hot spots below (in red) confirm the importance of thinking through the template. The first 100 words are considere crucial for an SEO copywriter to encourage the user to read the rest of the page. Google would give more weight to the top of the content than the rest of the page.
Content and hot zone
This study also highlights the importance of micro-content for any SEO copywriter : titles, links, section headers, boxes, bulleted lists… Content with a specific format retains the reader’s attention more.
Another obvious observation is that most Hong Kong Lead Internet users do not read the entire page, at least not word by word. This is increasingly true, as half of the content consumed is read on smartphones. Therefore, the prioritization and valorization of information is essential for a web editor specialized in SEO.
