But you are hungry and want to eat NOW. So you head to Google and search for “ quick zucchini recipes ”. search intent query The first result you click on looks correct at first glance. But we quickly realize that the recipe takes more than an hour. So you quickly return to the search results to find something else. And this time, you’ll strike gold: this result is a recipe that takes 13 minutes from start to finish… …which is EXACTLY what you are looking for. If enough people searching for “quick zucchini recipe” feel the same way, that result will get a significant boost in Google rankings .
In a nutshell, search intent is the reason a searcher
Performs a specific search. COMPLETE GUIDE Search Intent in SEO Everything you need to know. Download Egypt Email List the guide Why is search intent important? Simply put: Satisfying search intent is ultimately Google’s goal . Google even details search intent in its Quality Rater Guidelines. Even though backlinks and other traditional Google ranking signals still matter, if your page doesn’t meet search intent, it will no longer rank. Perform more effective keyword research by targeting search terms that match the needs of your business and your audience. Create content that answers user questions and structure pages in a user and search engine friendly way.
Rank higher by creating content that search engines
Understand to be more valuable and relevant to their users So if you want to succeed with SEO and content Hong Kong lead marketing today, search intent needs to be a big part of your approach. The 4 Types of Search Intent Although they often overlap, you can divide search intent into four basic categories: Informational inten Informational intent is primarily trying to find out more about something (eg, “What’s a good car?”). You should know that Google’s understanding of intent goes far beyond just displaying results that give information about a specific term. He knows, for example, that people looking for [zucchini] are probably looking for recipes, not the culinary history of zucchini. He understands that most people typing [Mercury] are looking for the planet, not the element.