Where if they weren’t already ranking organically and you then took steps to get them to rank organically for a given keyword, that return on ad spend can actually increase because more people who are not yet looking to convert are clicking on the organic search result. And then people […]
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Avoid sending them to links that do not speak to them. But anyway, you have to adapt according to the people you are talking to and especially what interests them. Then all that remains is to align your recommendations with these KPIs. For example, if you know they care a […]
Whether they’re your own organization or not. In this article, we’ll walk you through a process to understand the KPIs of the people you’re talking to and align your work with them so they can understand the value you bring. SEO performance Put into context First of all, metrics only […]
Also, keep in mind that GSC’s position data measures something different than your ranking data. The accuracy of the data reported in Google Search Console actually increases as you introduce more specificity into the way you examine a website. In other words, if you create profiles that reflect deeper levels […]
According to the Google Analytics documentation, “By default, a session lasts up to 30 minutes of inactivity, but you can adjust this limit so that a session lasts from a few seconds to several hours. » So while we don’t know the exact timing of what Google Search considers a […]
As referenced in Google’s patents. Although this is a simplified version of the system, it gives us an idea of what is being tracked: the characteristics of the user, their query and the characteristics of what they click on. Therefore, what you might think are two separate visits to your […]
Most marked differences Sparse emails VS customizable campaigns In general, sending a marketing email means sending a single message at a time to a specific segment of your contact list. To send another email, you must recreate the same process, and so on. To give you a simple and common […]
Segmentation becomes possible using connection with other ancillary tools . So you end up crossing several software, which is not always a time saver. Marketing automation here will allow you to continuously enrich the profile of your prospects by collecting data in real time (lead profiling) according to the content […]
Why GSC and GA never match? Although it is a question of precision , it is not just a question of precision per se. This disparity in data is therefore due to the design of the tools. . Google Search Console and Google Analytics don’t measure the same things Indeed, […]
This can therefore encourage you to offer new services to your customers and prospects, which are more innovative and above all adapted to this period, which is still a bit special. To cite another example, many businesses and restaurants have taken up home delivery, online ordering, etc. Digital is more […]
