Through word of mouth, or rather through sharing. The influencer reaches thousands, sometimes millions, of people, influencing not only their purchases. With great interest from brands. But also lifestyles and opinions . One might think that an influencer is simply in the pay of a company and that. Based on requests. He publishes or sponsors an article. It is not so. Unlike the testimonial .Which plays a well-defined part in advertising where it uses. For example. One telephone operator instead of another – as bruce willis and patrick dempsey did with vodafone – the opposite happens for influencers.
Based on personal tastes, the products he is fond of or prefers to wear
According to his preferences in catering, whether traditional or ethnic, companies are looking for an influencer who Cameroon Mobile Number List could be right for them. Rudy Bandiera explains the difference between influencer and testimonial How to become a leader? Already in the 1940s we had started talking about opinion leaders , people active in the media, able to convey a message to a specific target, in order to change their decisions. These pioneers were different from today’s professionals in the means they used and in their development of personal branding , which was not based on becoming an influencer.
The most common metrics used to measure an influencer’s reach and impact
To carry out the profession of influencer professionally and successfully, paid as a percentage of commission on Hong Kong lead sales, or in exclusive products and services, you currently need to possess some characteristics : personality , charisma , ability to be innovative and never banal. But it is necessary, above all, to understand one’s fans , to give them everything they expect from the character, without disappointing expectations and without boring with sponsorships on blogs and social networks which would risk distorting one’s being. include: the number of followers ; the reach (the actual number of people who viewed the content).