Explain what the investment in content marketing will produce To continue to convince your interlocutor, you must describe what the company will obtain thanks to this investment. For example, show that your content creation will focus on high performing keywords (low competition, high search volume). Suppose you reach at least the third position in the rankings of Google. All of this within a year for at least two-thirds of those targeted keywords (34 out of 52, with a few exceptions). If each of these top-ranking keywords has a search volume of 1,500 per month, you can expect a CTR (click-through rate) of 11%, according to data from Sistrix . This would give you a total search volume of 51,000 (34 keywords multiplied by 1,500 searches per month). And an average of 5,610 monthly visitors (51,000 total search volumes multiplied by a CTR of 11%).
Show why this investment is better and how it translates
Now find out how much it would cost to reach that number of monthly website visitors through paid search. For Myanmar Email List example Semrush indicates (with a pro subscription) the organic traffic and the monthly cost of this traffic in paid search. Here is an example from one of our real estate clients. Its website shows that you would have to pay 23,800 CHF per month for the 78,700 monthly organic visitors that the site attracted. To your content costs. content marketing ROI potential.
To make the case even more interes tinglet’s examine
The ROI potential of those 78’7K monthly visitors through content marketing using the above conversion benchmark Hong Kong lead formulas: 78,700 monthly visitors x 10% (traffic-to-lead referral conversion rate) monthly leads monthly leads (conversion rate of leads to sales) closed sales per month. We use these numbers to make the calculation easier to understand. Use your industry numbers and company references. Bring it all together Finally, you can collect all these elements. This will increase your chances of convincing your recipient and persuading them of content marketing success. Use each step to build your pitch and make it persuasive.